MIXING LOW END: 10 PRO TIPS

Nothing says “amateur mix” quite like lousy low end. In many ways, a mix without a decent low-end can be difficult to listen to. Think about how much information low frequencies give you. They can give you hints about genre and style, and add emotion and depth as the foundation upon which the melody and […]
REVERB: COMPONENTS AND CONSIDERATIONS

Each reverb is built from distinguishable components: the direct signal, first reflection, early reflections and the reverb tail. These all carry different information that we then perceive. We want to show you why reverb isn’t just a pretty effect but rather, it is something crucial to our perception. As well, we will explain what you […]
4 TIPS FOR ACHIEVING A WONDERFULLY WARM MIX

Possibly one of the most sought-after sounds in music, a warm mix is everything to some people: beautiful, powerful low-end coupled with full mids and gentle highs. A warm mix sounds powerful without being abrasive. So how do we go about achieving a warm mix? Check out these four tips below and see if you […]
HOW TO WRITE KILLER SONG HOOKS

Great song hooks break boundaries surrounding genre, generational listening preferences, and longevity. I wasn’t even alive during the “Summer of ’69,” and was too young to question why “Dude Looks Like a Lady,” but those song hooks wrote the film score to my childhood movie. As a songwriter, I know that a hook is a […]